I know Apple, and they're no Apple

I think Microsoft should just hire Apple's ad agency. This ad has none of the charm in spite of the likable Seinfeld. Click on the link to see what I mean.

In fact Gates betrays his backward vision by hiring Seinfeld. He's been out of circulation for years, and so has Windows. They say they have very interesting follow on ads that will make it all make sense. I don't see how...