A client question changes your perspective · Proposed air date:
When a friend and client asks whether his company's social-media effort is producing anything, Dr. Dave explains how responsibility to answer a real client changes his perspective. Instead of responding from instinct, he stops, reassesses his own view, studies case examples, examines the data and asks how successful companies themselves define success.
This excerpt runs from 4:58.594 to 6:42.302 within its preserved source recording.
Proposed recording date: 2012-03-24. The exact broadcast date may differ.
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