A small company had to look different · Proposed air date:
Blake explains that a small company without an enormous advertising budget could not imitate established electronics firms and expect to be noticed. Sling Media therefore treated the product’s unusual segmented shape as part of the strategy, drawing on the universal appeal of television and chocolate to create an iconic object.
This excerpt runs from 1:00.194 to 2:20.318 within its preserved source recording.
Proposed recording date: 2005-09-10. The exact broadcast date may differ.
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