Advertisers need you to loiter · Proposed air date:
Dr. Dave and Evil Steve identify both the appeal and the business challenge of early Twitter: its brevity keeps communication fast but also shortens visits and attention. That experience conflicts with advertisers’ need for people to linger, participate and notice what is being promoted.
This excerpt runs from 6:27.522 to 7:55.838 within its preserved source recording.
Proposed recording date: 2012-03-10. The exact broadcast date may differ.
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