Customers can be your research department · Proposed air date:
An unofficial installation of Mac OS X Leopard on non-Apple hardware leads Dr. Dave to a broader business argument: companies should find creative ways to work with the enthusiasts who love, improve and evangelize their products. Give customers room to experiment, he says, and they can become a research-and-development department at no cost, though Evil Steve fairly notes the risk of losing hardware control.
Listen to the full show’s available recordings · Source recording and timing