Google tests automated radio advertising · Proposed air date:
Dr. Dave reports that Detroit radio was being used to test Google’s AdSense for radio and predicts that automated ad brokering could change how radio and print advertising were sold. He also describes radio as a traditional industry in which new ideas face resistance until someone proves they work.
This excerpt runs from 1:22.882 to 2:43.198 within its preserved source recording.
Proposed recording date: 2006-07-29. The exact broadcast date may differ.
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