A software-company founder says small businesses consistently asked not to have technology thrown in their faces: explain it in English, present it simply and make it understandable. The resulting design principle was to make the software attractive, enjoyable and able to do work for the user.
This excerpt runs from 5:08.162 to 6:00.446 within its preserved source recording.
Proposed recording date: 2007-06-16. The exact broadcast date may differ.
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