Technology needs to work, not win by its name

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Technology needs to work, not win by its name · Proposed air date:

Using the long hype cycles around Bluetooth and WiMAX, Dr. Dave argues that buyers are too often sold a technology name without knowing what need it will meet. His standard is simpler: people do not need to care which radio system is inside an ordinary device as long as it reliably performs the job they bought it to do.

4:34 · Consulting Philosophy

Source recording

This excerpt runs from 4:55.202 to 9:28.862 within its preserved source recording.

Proposed recording date: 2005-12-24. The exact broadcast date may differ.

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