The ad and the research budget · Proposed air date:
An Apple campaign criticizing Microsoft's advertising prompts Dr. Dave and Evil Steve to compare the companies' reported sales, advertising and research spending and argue that a brilliant ad can still create an implication the underlying numbers do not support.
This excerpt runs from 7:43.074 to 9:08.254 within its preserved source recording.
Proposed recording date: 2009-02-07. The exact broadcast date may differ.
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