The 80-20 rule and learning a new way · Proposed air date:
A caller wants to remap an awkward laptop keyboard, but Dr. Dave asks whether the effort is worth the return and recommends an external keyboard or time to retrain the brain. The brothers connect that 80-20 judgment to changing their own advertising process after sixteen years: improvement requires getting through the unfamiliar pain until the new method becomes easy.
This excerpt runs from 7:16.514 to 9:23.998 within its preserved source recording.
Proposed recording date: 2008-02-23. The exact broadcast date may differ.
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