Trust requires disclosing the breach · Proposed air date:
A retailer’s effort to stay unnamed after a major breach leads Dr. Dave to argue that hiding an incident backfires and that customers can trust an organization with problems only when it tells them what happened.
This excerpt runs from 0:08.322 to 4:49.470 within its preserved source recording.
Proposed recording date: 2010-04-03. The exact broadcast date may differ.
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