When everyone expected an iPhone 5

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When everyone expected an iPhone 5 · Proposed air date:

Days before Tim Cook’s first major product event as Apple CEO, Dr. Dave and Evil Steve capture the rumor-driven expectation that Apple would unveil an iPhone 5. The event instead became the introduction of the iPhone 4S, making the confident prerelease language an unusually vivid period snapshot.

1:56 · Technology History

Source recording

This excerpt runs from 8:59.970 to 10:55.934 within its preserved source recording.

Proposed recording date: 2011-09-24. The exact broadcast date may differ.

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