Why do you want Bluetooth?

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Why do you want Bluetooth? · Proposed air date:

After a confusing call shows why the basic facts must come first, Dr. Dave remembers a businessman demanding a phone with Bluetooth. The man has no headset, dislikes headsets and cannot explain the request beyond wanting a good phone, illustrating how branding can make people chase a technology they neither need nor understand.

1:20 · Consulting Philosophy

Source recording

This excerpt runs from 8:01.250 to 9:21.726 within its preserved source recording.

Proposed recording date: 2008-01-26. The exact broadcast date may differ.

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