How you handle a mistake can benefit your company · Proposed air date:
Dr. Dave argues that concealing a problem disserves customers and ultimately damages trust. A company can turn the mistake into an opportunity to shine by communicating honestly and solving it cheerfully, which he illustrates with the recurring help that kept him loyal to AT&T.
This excerpt runs from 1:09.058 to 3:05.374 within its preserved source recording.
Proposed recording date: 2012-06-09. The exact broadcast date may differ.
The source recording may be one part of a show. Use the full show link above to hear its available preserved recordings. Missing parts and uncertain dates are labeled on that page.
