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The official archive of all available ComputerTalk with Dave Mason radio shows. Spend some time with Dave. Listen to a full show or explore clips by topic.

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ComputerTalk with Dave Mason show archive

Clips by topic

3,475 unique clips. Each clip appears in one section. Historical conversations, not current advice. Full episodes remain available separately by date.

Consulting Philosophy

1414 clips, strongest first.

Passion changes how you serve a customer · Proposed air date:

Dr. Dave contrasts stores that move customers through with whatever is available against staff who understand and care about what they sell. He connects the stronger service at an Apple store with employees who see the product as a passion rather than merely an object or a job.

2:39 · Consulting Philosophy

Plan for how you will really use it · Proposed air date:

Dr. Dave recalls warning buyers that a netbook had a legitimate purpose but was not automatically a laptop replacement. People imagined only email and light browsing, then added music, many browser windows and downloads until the inexpensive machine no longer matched the way they actually worked.

1:26 · Consulting Philosophy

Research until the infatuation wears off · Proposed air date:

Dr. Dave knows he is enthusiastic about an unusually simple design, so he asks whether he is merely infatuated and refuses to go on air until he has done more work. He repeatedly handles the installed product, studies alternatives in stores and researches online before deciding his first impression still holds.

0:57 · Consulting Philosophy

Save the client time, energy and angst · Proposed air date:

Answering a laptop question, Dr. Dave explains that he does not really sell equipment. When clients ask him to choose and obtain a computer, he treats it as a service: use his familiarity with the market to get the task done and spare them time, energy and anxiety.

1:49 · Consulting Philosophy

Security can never be one hundred percent · Proposed air date:

A report that the NSA helped review Windows Vista leads Dr. Dave to weigh suspicion about government involvement against the need to protect systems used by government agencies. He concludes that perfect security is impossible and choices must be made with perspective rather than certainty.

2:44 · Consulting Philosophy

Simple tools and personal-computer autonomy · Proposed air date:

Longtime computer user Carl compares software icons with a language that demands memorizing thousands of symbols and observes that experts still return to keyboard shortcuts for speed. Dr. Dave agrees that feature bloat and glitz can bury the elegant basics, but he also resists replacing the personal computer with a remote service because the PC revolution gave individuals local autonomy.

7:11 · Consulting Philosophy

Stop and think before flailing · Proposed air date:

After a power supply tests correctly and replacement motherboards repeat the same failure, Dr. Dave stops replacing parts, thinks through the contradiction and discovers that the supply fails only under load, an expensive but memorable example of disciplined troubleshooting.

4:19 · Consulting Philosophy

Technology does not always work · Proposed air date:

A high-end video-production client's unreliable software leads Dr. Dave to explain that technical people know failure is normal while other users reasonably assume products will work. The brothers then connect falling hard-drive prices and rising density to the growing risk borne by people's data.

3:10 · Consulting Philosophy

Technology has to fit the people · Proposed air date:

Dr. Dave recalls being paid to design and implement a company network, then concluding that the right recommendation was not to install one. People and organizations are as they are, he says, and useful technology must fit their culture and willingness to maintain it.

1:29 · Consulting Philosophy

Technology is the means, not the end · Proposed air date:

Considering an overbuilt system for a fifteen-person office, Dr. Dave weighs the ongoing administration against what the organization actually needs. He says technology is only a means toward successful, enjoyable and efficient work, while recognizing that people's emotional resistance to change is itself part of a real implementation.

2:13 · Consulting Philosophy

The customer has to matter again · Proposed air date:

Dr. Dave describes calmly calling about recurring mobile-bill problems and being surprised when the representative immediately helped. He and Evil Steve see economic pressure restoring some balance: companies may charge for their work, but they must earn the customer again.

3:16 · Consulting Philosophy

The scanner thrown away too soon · Proposed air date:

A business owner asks what scanner should replace a broken one, but by the time Dr. Dave learns the model and recognizes a simpler repair, the old scanner has already been thrown away. Dr. Dave explains how accumulated daily experience often uncovers a less complicated answer than replacement.

2:35 · Consulting Philosophy

Treat a rebate as a bonus, not the price · Proposed air date:

While helping Evil Steve submit a home-Internet rebate, Dr. Dave finds wording and timing so demanding that the work can cost more than the rebate. He says rebates carry little weight in his buying decisions: document everything and be pleased if the money arrives, but do not assume it will.

1:23 · Consulting Philosophy

Full episode archive

Browse by year, then month, to find the episodes from that month.

442 proposed broadcast dates, plus 2 undated entries. Dates are based on archive filenames and may be approximate. Some broadcasts survive as separate parts or incomplete recordings.

2015 (15 dates)
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2014 (12 dates)
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2013 (26 dates)
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2012 (35 dates)
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2011 (29 dates)
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2010 (33 dates)
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2009 (42 dates)
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2008 (52 dates)
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2007 (52 dates)
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2006 (52 dates)
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2005 (52 dates)
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2004 (40 dates)
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2003 (1 date)
April
2000 (1 date)
March
Date unknown (2)